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new york city, usa

Single, female, 42 years old, employed, above average income


Creams, toothpaste, shaving gel and perfumes. Beverages, vegetables, fruits, meat and ready-made meals: People around the world use and enjoy these types of products every day. In this age of globalization, where the same product can be found in a village market in China and in a supermarket in New York City, preferences often overlap. And yet great diversity remains, depending on regional habits and income levels as well as purchasing and consumption behavior. A glance into refrigerators and bathroom cabinets around the world highlights the challenges faced by the experts at Symrise: They strive to understand the desires of end consumers and develop corresponding innovations that are ready for the market.

germany

Apartment shared by five seniors, between the ages of 62 and 79, average retirement income


russia

Single, female, 35 years old, employed, average income


Dubai

Single, male, 40 years old, employed, above average income


long island, nj, usa

Large family, three generations, average income


south korea

Family with one child, parents aged 42 and 46, employed, below average income


japan

Single, male, 28 years old, employed, average income


germany

Senior couple, 68 and 72 years old, average retirement income


japan

Single, male, 28 years old, employed, average income


india

Couple, 40 and 45 years old with one child, both employed, average income


Dubai

Single, male, 40 years old, employed, above average income

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